Quick Answer
Arcads does not publish a public pricing page — plans only appear after you create an account. Based on independently reported figures, Arcads costs roughly $110/month for a Starter plan (10 videos) or $220/month for a Creator plan (20 videos), with custom pricing for higher volume. There is no free trial. That works out to about $11 per video on paper, but teams that test several hook and angle variations before finding a winner typically pay closer to $30–$45 per usable ad once the rejected drafts are counted. Confirm current pricing directly with Arcads before budgeting, since neither the plans nor the figures below are guaranteed to stay the same.
What Arcads Does
Arcads positions itself around a library of AI actors — pre-built avatar presenters — that deliver a script to camera for UGC-style ad video. It's built for direct-to-consumer brands, mobile app studios, agencies, and performance marketers who need spoken-hook video ads without booking real creators. Core features include avatar and emotion control, multi-language localization, and basic editing (captions, b-roll, transitions) layered on top of the generated footage.
Arcads Pricing (Reported)
| Plan | Price | Included | Notes |
|---|---|---|---|
| Starter | ~$110/month | 10 videos | No free trial |
| Creator | ~$220/month | 20 videos | ~$11/video nominal |
| Pro | Custom | Higher volume | Contact sales |
These figures come from independent third-party pricing trackers, not an official Arcads pricing page — Arcads does not publish one, and plan details only appear inside the app after signup. Treat the numbers as directional and verify the current plan and price before committing.
The Real Cost Per Video
The advertised ~$11/video figure assumes every generation is usable. In practice, ad testing means producing several hook or angle variations to find one that performs, so the actual cost of a winning ad is typically several times the per-generation price — some independent trackers estimate closer to $40–$45 once rejected variations are factored in. This isn't unique to Arcads; it applies to any per-generation pricing model, including credit-based tools. Budget for the cost of finding a winner, not the cost of one generation.
Where Arcads Fits Well
- Teams that specifically want a library of pre-built AI actor personas rather than building a custom presenter.
- Accounts with predictable, recurring video volume where a flat per-plan cost is easier to forecast than credits.
- Performance marketers comfortable committing to a paid plan without a trial period first.
Where Teams Look for Alternatives
- No free trial and no public pricing make it hard to evaluate output quality or true cost before paying.
- Fixed video counts per plan (10 or 20) can feel restrictive for teams that want to test many small variants rather than fewer full productions.
- Teams that need broader production — UGC-style variants, product demonstrations, or platform-specific exports beyond avatar-led ads — may want a tool built around the full creative-testing workflow rather than one library of actors.
How the Main Alternatives Compare
| Tool | Entry price | Free option | Best fit |
|---|---|---|---|
| Arcads | ~$110/mo (10 videos) | None | Teams wanting a large AI actor library, predictable plan-based cost |
| Creatify | $39/mo (100 credits) | 10 credits/mo, watermarked | Lower-cost entry, ad cloning and automation tools |
| HeyGen | $29/mo (600 credits) | 3 videos/mo, 1 min each | Broader avatar/localization tool, not ad-specific |
| Clipate | $149/mo (60 credits) | 10 free credits, no card required | UGC-style ad variation testing across hooks, formats, and platforms |
See the dedicated breakdowns for Creatify pricing and alternatives and HeyGen alternatives, or the full best AI video ad generator comparison.
Clipate's free tier lets you generate before paying anything, which is useful specifically because Arcads doesn't offer that option — you can validate whether AI-generated video ad variants work for your product before committing to any paid plan, Arcads included.